David Cushman

Executive Research Leader

David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice and OneEcosystem enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.

Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.

The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.

He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.

Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023

David Cushman | HFS Research

Content By David Cushman

Highlight Report

America’s got talent—but you must cast a wider net to crack the digital skills crisis

The battle for the already-skilled will get expensive fast. Explore a broader and more diverse talent pool.

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Point of View

Move beyond tactical RPA and embrace native automation

Take advantage of emerging technology and services to scale the value of collaboration into every process across every function.

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Point of View

Add digital fluency to make 2022 the year of business transformation

The rush to implement building blocks of digital transformation is over. Now prioritize people and process change.

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Market Vision Paper

Seven lessons that have shaped today’s automation leaders

HFS partnered with Blue Prism to discover the seven lessons that shape today's automation leaders.

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Highlight Report

Workato goes large on comprehensive connectivity to serve end-to-end enterprise automation

Recognizing and responding to the need to connect existing tech estates makes for a tempting proposition.

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Highlight Report

PeopleShores offers impact sourcing for socially conscious US enterprises

PeopleShores is bringing a radical approach to outsourcing on US shores: social impact-led to transform challenged communities.

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Highlight Report

Get in on the disruptor action with HFS Hot Vendor picks

It’s been a hot year for the HFS OneOffice™ Hot Vendors. The market has been readily validating our picks.

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Highlight Report

M&A-fueled Nintex targets IT and Ops pros with a low-code fast-track to process outcomes

Bring together and enable IT and Ops pros if you want to deliver end-to-end process automation at pace and scale.

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