David Cushman

Executive Research Leader

David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice and OneEcosystem enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.

Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.

The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.

He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.

Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023

David Cushman | HFS Research

Content By David Cushman

Point of View

Learn from the SaaS choices of OneOffice™ leaders: Part three—software development tools

As part SaaS XXV, we identified choices made by OneOffice enterprise leaders. The focus this time is on software development.

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Highlight Report

UiPath eyes integration prize, but customers still search for automation value

UiPath is dominant in RPA, but with its share price falling fast, it is desperate to carve itself a bigger role in the enterprise.

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Point of View

Learn from the SaaS choices of OneOffice™ leaders: Part two—business operations

Which business operations SaaS are OneOffice leaders more likely to be getting value from?

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Point of View

Learn from the SaaS choices of OneOffice™ leaders: Part one—cloud partners

In this first in a series on the SaaS choices of OneOffice leaders, we focus on cloud partners.

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Hot Tech

HFS OneOffice Hot Vendors: Q1 2022

This report profiles seven players we designated as HFS OneOffice™ Hot Vendors based on our rigorous assessment during Q1 2022.

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Point of View

How an ecosystem of service and technology partners can help you scale your automation program

How a telecommunication giant scaled an automation program to handle more than 1 million emails a year.

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Highlight Report

When business is personal: Responding to war in Ukraine

Few international firms are untouched by the war in Ukraine. How should leaders respond when business gets this personal?

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Point of View

Start small with quick wins to scale automation in the enterprise

Learn from the experience of a senior manager leading the “digital workforce” at a US consumer products business.

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