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Point of View

$1.5 trillion Services-as-Software market takes off—three swimlanes emerge

$1.5T SaS market accelerates as services and software converge—three models reshape enterprise buying and delivery.

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Point of View

The old playbook is dead: Now redefine non-bank lending with AI

How should the non-bank mortgage industry prepare for the inevitable transformation it will bring? A mortgage industry discussion.

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Highlight Report

Telecom companies must leverage service providers to shape their future

The telecom sector is undergoing an overhaul as the capex heavy industry seeks new revenue streams to drive growth and value.

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Highlight Report

Fix the process, then trust the AI: Celonis’ Bangalore pitch

You can’t scale AI on fragmented ops. Celonis puts process intelligence at the heart of enterprise transformation.

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Point of View

Flat-rate pricing isn’t rational but psychological—that’s why it wins

Flat-rate pricing wins because it offers peace of mind, not savings—buyers value certainty most.

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Market Vision Paper

Navigating the future: Reimagine, reinvent, and earn relevance

AI is a catalyst; enterprises must reinvent their value proposition to remain relevant to customers.

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Data Viewpoint

BFS firms are all-in on AI, and it will reshape operations at scale

As large BFS institutions actively embed AI into businesses, new technical and soft skills must be adopted at scale for success.

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Point of View

Ditch same-old SaaS and differentiate with Services-as-Software

AI’s generative capabilities are making static software obsolete - opening a new path to true enterprise differentiation.

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Horizons Report

HFS Horizons: Employee Benefits Administrators, 2025

Assesses 24 benefits administrators on value, capability, GTM, and outcomes across the benefits value chain.

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Market Analysis

HFS Pulse—The 2025 outlook for banking and financial services

Here is our outlook for BFS. 2025 will be the year of Services-as-Software with a healthy spending rebound in BFS.

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Point of View

Services-as-Software and psychology biases break services pricing

AI is disrupting services pricing; success hinges on behavioral economics, outcome-based anchors, fairness, and risk-sharing.

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Data Viewpoint

GCC reality check: BFS firms strive for AI-readiness but face structural blind spots

If GCCs are to lead the AI charge, they must be treated as front-line innovation engines rather than back-office cost centers.

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