HFS on Customer and Employee Experience

A collection of the latest views from the HFS analyst team on customer and employee experience.

More HFS Customer Experience Research

Point of View

Read the AGI tea leaves, and build for it now

Enterprise leaders must prepare now for the HR-quake of AGI, and the prospect of business units run with one human at the helm.

Point of View

CHROs, this is your moment to co-architect the agentic enterprise

IBM’s HR transformation shows how CHROs can rebuild the operating model first and lead the shift to the agentic enterprise.

Highlight Report

With Salesforce overhauling its partner program, CIOs must reset how they buy

Salesforce revamps partner program to drive outcomes, pushing partners beyond deal closure to real value delivery.

Market Impact Report

AI is ready, but your operating model and change muscle are not

The leadership blueprint for turning AI momentum into disciplined, defensible scale you can defend.

Point of View

Retailers, implement HFS’ Delegated Commerce framework to sustain your business

Delegated Commerce captures the shift to upstream intent, delegated decisions, orchestration-led advantage, and modular execution.

Challenger Series

HFS Challenger: IGT Solutions

IGT Solutions earns the HFS Challenger title for industrializing AI-led CX across complex, regulated operations.

Highlight Report

Your disconnected data is costing you speed on the field and in the stands

How Tepper Sports & Entertainment unified cloud data with Innova Solutions to modernize team decisions and fan experiences.

Point of View

Chemical CIOs, stop stalling and turn your AI chaos into real business value

Chemical industry CIO should prioritize the data core, governance before operationalizing the AI and agents.

Highlight Report

Build trust at scale by making quality predictive, not reactive

Quality today is about engineering trust at scale, not just finding defects.

Hot Tech

HFS Services-as-Software™ Hot Tech: CrewAI

CrewAI is reshaping enterprise automation with an AI agent orchestration platform in 60% of the Fortune 500.

Point of View

Wake Up, AWS: Three AI moves Amazon must make now or watch rivals eat its lunch

AWS's October AWS outage was a wake-up call for every CIO betting their AI workloads on hyperscaler resilience.

Data Viewpoint

Mortgage lenders stuck on GenAI automation are missing the next wave of growth

Automation solves today’s problems but GenAI-driven reinvention defines tomorrow’s mortgage leaders.

Market Impact Report

The future of BPO services is Services-as-Software, turning hours into outcomes

This thought leadership will explore the enterprise's willingness to move BPO services from FTEs to a service-as-software model.

Highlight Report

Don’t write off telcos; Orange Business is showing how to reinvent for real impact

Orange Business is mid-flight in a bold transformation programme to become the next-generation telco.

Point of View

Transform telco CX with agentic AI by reimagining customer engagement

The Chief Customer Experience Officer must transform telecom customer support from a service function into a growth engine.

Point of View

Swap your contact centers’ butts in seats for a new CX OS

The contact center is being redefined. Services-as-Software™ is breaking the old agent model and transforming the future of CX.

Market Impact Report

Turn your collection risks into opportunities with digital precision and empathy

Lenders should connect smarter with digital precision and empathetic outreach for stronger recoveries and CX.

Point of View

Demand more Workday partners and see how they stack up on driving change

Enterprises need Workday partners that drive AI-led, experience-driven transformation tied to business outcomes.

Highlight Report

CMOs, forget prompt engineering—adopt personality engineering

AI agents will be the emotional interface between brand and customers, an interface CMOs must own with 'personality engineering'.

Highlight Report

Adapt for AI-powered people or lose the battle for talent

Leaders must adapt their enterprises to welcome and reward AI-powered people—or become talent’s last resort.

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