Research & Insights

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Market Vision Paper

Lean into disruption to shape the generative customer experience

Firstsource is helping clients embrace the agentic AI opportunity.

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Point of View

Don’t let your customer data get away; make customer data platforms the new backbone of CX insights

GenAI plus customer data platforms highlight the potential power of “and”

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Market Impact Report

No more trickle-down digital! How to help mid-tier financial services firms grow in a post-SVB world

HFS Research, in partnership with Cognizant, surveyed 151 US mid-tier FS firms to understand their unique needs in a post-SVB world.

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Point of View

Accelerate the ESG impact: Enterprise leaders, embrace supplier diversity now

Enterprise leaders must prioritize ESG in procurement to remain competitive and leverage diverse suppliers for sustainability.

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Point of View

BrillioOne.ai breaks the legacy deadlock with AI-driven application modernization

CIOs can use AI to overcome complex SDLC efforts, BrillioOne.ai is an example of a services as a software solution.

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Highlight Report

Reinventing GBS as generative business services

A fireside chat between HFS's Elena Christopher and Capgemini’s David Lumley on modernizing GBS into generative business services.

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Point of View

Procurement leaders must tackle operational hurdles to find new sources of value

Procurement faces operational issues, data challenges, and talent gaps, however, leaders can add value with ecosystem partners.

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Point of View

Transforming India’s GCCs: From cost optimizers to innovation powerhouses

GCCs shift from cost-cutting to innovation, driving growth through tech, skills, and AI. Challenges exist but are surmountable.

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Point of View

Unlock the power of internal synergy to drive your procurement transformation

Stronger collaboration between procurement and other internal functions boosts compliance, cuts costs, and drives enterprise success.

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Market Impact Report

Transforming GBS to generative business services: Tech-led challenges and aspirations

Insights from in-depth discussions with 20 C-suite executives on the evolving business services landscape.

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Point of View

Indian GCCs spread their tendrils to lead the next wave of tech innovation

Enterprises that fail to recognize Indian GCCs as strategic innovation partners risk falling behind in the digital transformation.

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Data Viewpoint

GCC BS Buster: Are GCCs innovation hubs or nothing but rebranded cost centers?

Are you truly creating GCCs that drive enterprise innovation and transformation?

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