HFS Hot Vendor: Roots Automation

Roots Automation profile

  • Lead Author: Sam Duncan
  • Product/Service/Hybrid: Hybrid
  • Primary Emerging Tech: RPA
  • Secondary Emerging Tech: AIOps
  • Functional Focus Business: Not applicable
  • Functional Focus IT: Not applicable
  • Industry: Insurance
  • Next Gen Delivery Models: Not applicable
  • HQ Based: NA
  • Published: 2021 Q1
Roots Automation

Roots Automation wants to help enterprises augment their workforce with “Digital Coworkers” that understand specific processes and can learn and collaborate. Here at HFS, we’re known as the definitive source on process automation research; if you look through our research, you will see countless case studies of technology in action, such as robotic process automation (RPA), and how it allows the enterprise to free their employees to focus on higher-value work. However, where tech like RPA falls is that it is rules-based; it only does what it is programmed to do, it is general-purpose and offers no inherent domain or process capabilities, and it can be brittle, requiring careful setup and ongoing maintenance. Step forward Roots Automation—a new player in the automation space that goes beyond RPA, offering cognitive “Digital Coworkers” designed for specific jobs with the ease of cloud-based as-a-service access.

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