Research & Insights

Explore our latest research, analysis, and thought leadership.

New from HFS

Point of View

Enterprises must break legacy contracts to unlock GenAI return on value

Enterprises' GenAI success will not be decided by who writes the best prompt; instead, it will be decided by how you buy.

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Highlight Report

Accenture bets big on ‘One Accenture’ with Reinvention Services, but challenges loom

HFS take on Accenture's bold announcement of Reinvention Services.

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Point of View

TWILTCH signals cautious growth, bets big on GenAI to counter global slowdown

In the current period of macroeconomic and policy unpredictability, enterprises should move beyond tactical cost savings.

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Point of View

Ten GenAI disruptions changing how enterprises create and capture value

With transformation costs falling, leaders must go beyond pilots, embed GenAI across workflows, and design new business models now.

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Point of View

Embrace empathy, not experience – it’s the only cure for healthcare’s broken economics

The experience of care has no impact to health outcomes or enterprises financials, yet billions are spent on it without merit.

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Market Impact Report

The 15% Club: How leading consumer goods firms turn AI Pilots into scaled success

A pragmatic deep dive into the AI endeavors of the North American consumer goods sector.

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Point of View

Listen up, telcos: Embrace GenAI to join the newco era

Telecom companies need to rethink their business models and leverage technologies like genAI to move from being telcos to newcos.

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Market Analysis

The top technology partners for Cybersecurity Services, 2025

This report covers the top technology partners for cybersecurity across a mix of software, hardware, and cloud providers.

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Point of View

$1.5 trillion Services-as-Software market takes off—three swimlanes emerge

$1.5T SaS market accelerates as services and software converge—three models reshape enterprise buying and delivery.

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Point of View

The old playbook is dead: Now redefine non-bank lending with AI

How should the non-bank mortgage industry prepare for the inevitable transformation it will bring? A mortgage industry discussion.

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Data Viewpoint

Accelerate co-innovation, refine go-to-market roadmap, strengthen execution, build partnerships, and

VoC and VoP feedback shows you must sharpen your GTM story, co-innovation roadmap, and strategic vision to boost cybersecurity.

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Point of View

Focus on industrial waste, not consumers

Industrial waste is an order of magnitude larger than consumer waste.

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Highlight Report

Telecom companies must leverage service providers to shape their future

The telecom sector is undergoing an overhaul as the capex heavy industry seeks new revenue streams to drive growth and value.

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Point of View

Part 2: Accelerate multi-agentic AI adoption to give doctors their day jobs back

Doctor shortage combined with diluting their time by administrative process can be mitigated by multi-agentic AI.

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Highlight Report

Birlasoft helps Knorr-Bremse boost CX with e-commerce transformation

Birlasoft helps Knorr-Bremse modernize e-commerce, cut support calls 40%, and boost global digital sales.

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Highlight Report

Fix the process, then trust the AI: Celonis’ Bangalore pitch

You can’t scale AI on fragmented ops. Celonis puts process intelligence at the heart of enterprise transformation.

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Point of View

Flat-rate pricing isn’t rational but psychological—that’s why it wins

Flat-rate pricing wins because it offers peace of mind, not savings—buyers value certainty most.

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Point of View

Supply chains are cracking—HFS value chain for leaders putting out fires

Harness interoperability, resilience, and adaptability to outperform your competitors.

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Point of View

Mistaking agentic AI for an AI agent will break your cyber governance

Enterprises must govern Agentic AI differently from AI agents or risk invisible security, compliance, and control failures.

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Highlight Report

Health plans must rethink UM: WNS HealthHelp’s AI-driven approach is a path forward

UM and PA's are admin processes tend to delay care causing harm to patients, AI is the best approach to mitigate the dangers.

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