Research & Insights

Explore our latest research, analysis, and thought leadership.

New from HFS

Market Impact Report

Enterprises must embrace AI to reimagine their future, not tinker in the margins

AI is the new enterprise disruptor - those who reimagine purpose, models, and ecosystems will lead; others risk irrelevance.

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Horizons Report

HFS Horizons: Digital Marketing and Sales Services, 2025

An assessment of the Digital Marketing and Sales service providers landscape.

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Point of View

Eliminate data debt to unlock the full power of Agentic AI

The biggest barrier to AI success is the weight of legacy systems and outdated processes.

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Point of View

For E&U, AI and the energy transition cannot scale without core cybersecurity

Cybersecurity is an enabler for E&U, not a constraint.

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Hot Tech

HFS Hot Tech: WRITER

WRITER provides a full-stack platform for enterprises to build, activate, and supervise custom AI agents.

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Point of View

PLM must evolve from storage to an innovation and compliance hub in petrochemicals

Petrochemical industry must be a digital command center that connects innovation with compliance and agility with accountability.

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Highlight Report

Bringing order to AI chaos: Airia aims to be the connective tissue for enterprise AI

Airia helps enterprises manage, govern, and scale AI agents by making orchestration core to operational AI success.

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Highlight Report

Cognizant launches AI training data services to rugby-tackle data debt

When data is properly curated and aligned with AI, it creates monetization, optimization, and innovation opportunities.

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Horizons Report

HFS Horizons: The Best Service Providers for Mortgage Reinvention, 2025

An assessment of how mortgage service providers drive innovation and deliver value across three strategic horizons.

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Data Viewpoint

TTHL enterprises reset their investment focus from innovation to value creation

TTHL are shifting their focus toward operational efficiency and customer value, with innovation taking a slightly lower priority.

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Point of View

From supply chains to software, it is time for smartphone OEMs to hit reset

Smartphone OEMs must reset—diversify supply chains, embrace refurbs, target emerging markets, and reimagine the interface.

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Horizons Report

HFS Horizons: Cybersecurity Services, 2025

An assessment of the leading service providers in cybersecurity resilience and innovation.

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Highlight Report

UFC turns to IBM to punch through its data deadlock

The future of fan engagement is about activating the right insights in the right format at the right moment.

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Data Viewpoint

Powering the next wave of cybersecurity with advancements in technology

Cybersecurity is transforming as service providers adopt enabling technologies to combat an increasingly complex threat landscape.

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Data Viewpoint

THL leaders are playing it smart by betting on pragmatism over hype

THL leaders must continue focusing on pragmatic modernization while addressing the need to balance core with edge.

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Highlight Report

Mimica brings agentic AI to task mining as firms want value, not just visibility

Mimica links task-level intelligence with automation to close the visibility–execution gap for enterprises.

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Market Vision Paper

The enterprise guide to agentic business transformation

A practical guide to deploying AI employees and scaling agentic transformation for measurable impact across enterprise functions.

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Point of View

Now’s the time for insurers to rebuild, not just report, with IFRS 17

Insurers must move beyond compliance to turn IFRS 17 into a competitive advantage.

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Point of View

Part 3: Clinical agentic is the next-gen care delivery operating layer—execute it now

Clinical agentic is our only path to bridge the huge and growing divide between demand for care and shrinking supply of clinicians.

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Highlight Report

India’s agri future needs more than tech, and ITCMAARS shows the path to scale

ITCMAARS is a phygital platform designed by ITC to overhaul how Indian agriculture functions.

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