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Market Impact Report

The 15% Club: How leading consumer goods firms turn AI Pilots into scaled success

A pragmatic deep dive into the AI endeavors of the North American consumer goods sector.

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Point of View

Listen up, telcos: Embrace GenAI to join the newco era

Telecom companies need to rethink their business models and leverage technologies like genAI to move from being telcos to newcos.

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Market Analysis

The top technology partners for Cybersecurity Services, 2025

This report covers the top technology partners for cybersecurity across a mix of software, hardware, and cloud providers.

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Point of View

$1.5 trillion Services-as-Software market takes off—three swimlanes emerge

$1.5T SaS market accelerates as services and software converge—three models reshape enterprise buying and delivery.

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Point of View

The old playbook is dead: Now redefine non-bank lending with AI

How should the non-bank mortgage industry prepare for the inevitable transformation it will bring? A mortgage industry discussion.

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Data Viewpoint

Accelerate co-innovation, refine go-to-market roadmap, strengthen execution, build partnerships, and maximize cybersecurity impact

VoC and VoP feedback shows you must sharpen your GTM story, co-innovation roadmap, and strategic vision to boost cybersecurity.

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Point of View

Focus on industrial waste, not consumers

Industrial waste is an order of magnitude larger than consumer waste.

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Highlight Report

Telecom companies must leverage service providers to shape their future

The telecom sector is undergoing an overhaul as the capex heavy industry seeks new revenue streams to drive growth and value.

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Point of View

Part 2: Accelerate multi-agentic AI adoption to give doctors their day jobs back

Doctor shortage combined with diluting their time by administrative process can be mitigated by multi-agentic AI.

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Highlight Report

Birlasoft helps Knorr-Bremse boost CX with e-commerce transformation

Birlasoft helps Knorr-Bremse modernize e-commerce, cut support calls 40%, and boost global digital sales.

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Highlight Report

Fix the process, then trust the AI: Celonis’ Bangalore pitch

You can’t scale AI on fragmented ops. Celonis puts process intelligence at the heart of enterprise transformation.

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Point of View

Flat-rate pricing isn’t rational but psychological—that’s why it wins

Flat-rate pricing wins because it offers peace of mind, not savings—buyers value certainty most.

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